So you’ve decided to promote your iPhone application in Russia. You have the Russian version on the App Store and now you want to let people know about it. How to spread the word out? Well, start a press release campaign and pitch bloggers to review the app. There are many editions out there, in this post I shall highlight just a few of the most popular ones.
iXBT.com is one of the biggest portals about hardware and software with the average audience of 200,000 visitors per day. The editors publish news about iPhone apps every day. So, if you have an entertainment or business application for iPhone, iXBT is a good place to announce its release. Find the email address for press-release submission at the bottom of the home page. http://www.ixbt.com
4PDA is the biggest portal about mobile phones using Apple iOS, Android OS, Windows Phone 7 and Windows Mobile. The average audience is 206,000 visitors per day. The specialty of the site is a very active community of users, so interesting news gets many comments. The news submission form is quite straightforward and becomes available after registration. http://www.4pda.ru
CNews is one of the largest portals about information technologies. The average audience is 200,000 visitors a day. The audience consists of executive officers, managers, qualified specialists in the area of information technologies. CNews is good for promoting business applications. You can submit your press-release through the submission form on the portal or by email. http://www.cnews.ru
3DNews is a news portal about information technologies targeted at a wide range of users, from home users and gamers to system administrators, programmers and overclockers. They claim to have over 160,000 visitors a day, over 15 million pageviews a month. You can find the email address for press-release submissions on the contacts page of the site. http://www.3dnews.com
Tom’s Hardware Guide is a popular portal about technologies. Targeted at consumers and professionals, the portal covers news about consumer electronics, hardware and related technologies. They claim to have over 3,100,000 visitors a month that read over 9,050,000 pages. Though they mostly focus on hardware, the editors can also publish the news about iPhone applications. http://www.thg.ru
Sotovik is a popular news portal dedicated to mobile devices and applications. The average audience is 45,000 visitors per day. The email address for sending press-releases can be found on the contact page. http://www.sotovik.ru
Mobiset is another portal dedicated to profiling and reviewing mobile phones. Also they publish news about mobile apps. The average daily audience is 50,000 visitors. The email for submitting news is at the bottom of the main page. http://www.mobiset.ru
Deep Apple is the largest shop of Apple products in Russian internet. They also write about and review iPhone and iPod Touch applications. http://www.deepapple.com
Macster is a blog that writes about Apple products. They claim to have 50,000 visitors a month. Their reviews are personally written and are of high quality, so get your app on this blog. Read submission information on the website. http://www.macster.ru
AppleInsider is an Apple blog. It claims to have 10,000 visitors a day, more than 7,000 Twitter followers, and 950,000 pageviews and over 270,000 visitors a month. The submission process is quite straightforward. http://www.appleinsider.ru
The list above can be expanded with even more editions, but these are the most popular sites where you can promote your iPhone application. Feel free to contact me if you have any questions about promotion of iPhone apps in Russia. My contact email is here.
Author: Roman Korolenko